<aside> 🎓 Welcome to Obvious University, a collection of practical how-to-guides to build delightful digital products, doing good consulting and nurturing an inclusive org culture. It’s distilled from many hours of research, trials and errors, thoughtful debates, and serious introspection. We’ll keep evolving it as we learn and improve everyday.

We hope you find it useful. Pick a topic—jump in!

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How to compose a paragraph

How to create a type scale

How to pick typefaces


Day 1: Map

Day 2: Sketch

Day 3: Decide


How to write well

How to write phrases

How to write messages

How to create a voice

Working with New Tech

How to build with LLMs

How to craft LLM experiences

Help & Support

How to scope a support experience

How to design discovery for support

How to design a support centre

How to write good support articles

Release Engineering

Trunk based development

Agile development terminology

Git commit messages

Code review and pull requests


🌱 Life at Obvious


Design growth framework

How to give ongoing feedback

How to check-in every quarter

How to address underperformance


Employment Policies

Equal opportunity employment

At-will employment

Employee records and privacy

Prevention of sexual harassment

Drugs and alcohol


Benefits and Perks

Paid time off

Insurance and healthcare

Continuing education

Speaking at conferences


Brag doc template [Duplicate me]


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